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In order for smart USA to better understand the needs of future smart owners, they are planning to conduct periodic surveys of  insiders and reservation holders over the next few weeks. The information gathered is simply to assure that they are providing sufficient details about the launch of the smart fortwo. The surveys will also allow you to offer suggestions and feedback on current activities.

The surveys will be conducted by phone or email, and only among a few batches of insiders and reservation holders. Most importantly, the information collected as well as your email address is strictly confidential and will not be shared with any person or company outside of smart USA. If you are contacted to participate in the survey and do not wish to participate, you may simply decline. Otherwise, smart very much appreciates your time and opinion. For more information about the upcoming research survey, please call 1-800-smart-USA.

For those of you who recently made a $99 reservation on a 2008 smart fortwo – congratulations! You have become part of the exciting launch of the smart brand in the USA. But what’s next? Over the next few weeks, smart USA will begin posting important information on our website (and on our e-newsletters) about key aspects regarding the launch.

The next step in the reservation process:
The USA models of the smart fortwo will begin production within the next few months. As such, smart USA will begin contacting reservation holders about taking reservation preferences to the next step. Over the next few months, batches of reservation holders will be contacted to confirm their vehicle preferences, choose any factory options, and send their smart fortwo configuration to the factory.

Technical specifications:
As noted above, the smart fortwo will enter production within the next few months. At that time, full technical specifications will be confirmed and posted on our website. This will also include information on all factory-installed options and dealer-installed accessories.

The smart USA enthusiasts’ site:
Next month, smart USA will launch an official “fan site” for the smart owners. This site will allow enthusiasts from across the country to interact and discuss their smart fortwo’s. smart USA will also allow enthusiasts to help name our site through a special poll. So please keep an eye on your inbox over the next few weeks to participate in the naming of our owners’ site.

The “street smart” tour is now two months underway and has been a major success in every city we’ve visited. We have already conducted over 18,000 test drives among reservation holders, insiders and curious visitors alike! The reaction to the car from both the public and the media has been overwhelmingly positive, and we are extremely grateful to everyone who stopped by to meet us. We will begin posting photos of the road show on our website over the new few weeks.

A special note for reservation holders: In every city we visit, we hold a special “reservation holder event” hosted by the dealer candidate for the local area. Reservation Holders can expect an invitation by email to an event about two weeks prior to arriving to your city. This event is in addition to the public event listed on www.smartusa.com.

To find out when the “street smart” road show will come to your city, simply click here. We look forward to seeing you at one of our many events and test drives of the smart fortwo.

from Dave Schembri
(President, smart USA)

…
The smart USA team couldn’t be happier with the excitement enthusiasts have shown about the smart fortwo coming to the USA. Because of the enthusiastic response to the $99 Reservation Program, we have decided to leave it open until further notice. Therefore, if you haven’t yet made your reservation “fortwo”, please take advantage of this opportunity by clicking here. And don’t forget to tell your family and friends about this unique opportunity.

Many of you have been asking, “what’s next?” Over the next few months, smart USA will begin sharing very important updates with our reservation holders and insiders, including full technical specifications, introductory pricing, the dealership network, and the next steps in the ordering process. We look forward to sharing our exciting upcoming news with all of you.

Again, thank you for your continued interest.

A few weeks ago we told you that smart is the world’s only automaker that is an official partner of Live Earth, one of the most monumental rock and pop concerts in the history of music. On July 7, the Live Earth concerts will feature over 150 of the world’s top artists playing over 24 hours of music. These concerts will span across five continents and will reach over 2 billion people through cooperation with more than 400 TV and broadcasting stations worldwide. The goal of Live Earth is raise awareness about global warming and to inspire everyone on our planet to take part in solving the climate crisis.

The Live Earth concerts will begin in Sydney, Australia, and will continue across Hamburg, London, Rio de Janeiro, Shanghai, Tokyo, Johannesburg, concluding in New York City at Giants Stadium. The sold-out US concert will feature over 15 artists, including Kelly Clarkson, John Mayer, Melissa Etheridge, The Police, Kanye West, and Dave Matthews Band.

smart is proud to be a part of this once-in-a-lifetime event, and we plan to support the concerts’ statement about the environment by displaying the ecologically-friendly smart fortwo at every entrance of Giants Stadium. We will also use smart fortwo’s to shuttle VIP’s and celebrities to and from the event.

For those attending the concert, please stop by to speak with members of the smart USA team and learn more about the smart fortwo. Otherwise, tune into watch the concerts on television, the internet or radio and take part in this global effort to combat pollution. For more information about Live Earth, visit www.smartusa.com or www.liveearth.org.

The “street smart” 2007 smart USA Road Show will return to New York in August. Please check www.smartusa.com for more information on where you can meet the smart USA team, take a test drive, and experience the fun and functionality of the amazing smart fortwo.

Since its inception, smart has always been recognized as an environmentally friendly brand. Now, smart USA is taking being “green” one step further. This summer, smart USA will team up with Kettle™ brand Potato Chips and their all natural, bold, and flavorful chips. The fact that great things come in small packages only begins to describe the perfect “partnerchip.” Kettle™ brand Potato Chips is helping to heat things up during the “street smart” 2007 smart USA Road Show, as well as through an exciting new contest that could entitle you to a very tasty reward all year long!

This summer, Kettleâ„¢ brand Potato Chips will be giving away bags of their delicious, all natural, organic chips to many of the smart fortwo enthusiasts who visit our Road Show events. Why? Like smart, Kettleâ„¢ brand Potato Chips also wants to make a statement about the environment. They provide an incredibly unique, high quality snack, made in ecologically friendly facilities with organic ingredients.

But smart and Kettle™ brand Potato Chips are not only teaming up for the “street smart” Road Show. Forget those candy jar guessing contests – Kettle(tm) brand Potato Chips is launching “Fill ‘er Up!”, an online contest that will give one lucky winner free chips for a year! With smart USA’s help, Kettle(tm) brand Potato Chips filled up a smart fortwo with bags of their chips. Enthusiasts who play “Fill ‘er Up!” will have a chance to guess how many bags fit into the spacious interior of the smart fortwo. Click here to submit your guess, or visit www.kettleneighborhood.com for more information.

Hint: In addition to the spacious occupant compartment, smart enthusiasts know that the rear storage area has up to 12 cubic feet of storage space when filled to the roof line!

The “street smart” 2007 smart USA Road Show will continue to tour across the country through the first week of November. Follow the Road Show map on www.smartusa.com to see when smart USA will visit your city for your chance to test drive the new smart fortwo and enjoy a delicious snack from Kettle™ brand Potato Chips.

For those of you who recently made a $99 reservation on a 2008 smart fortwo – congratulations! You have become part of the exciting launch of the smart brand in the US. During the second half of 2007, the dealer assigned to your area will contact you directly to formalize your order and vehicle options, work out the details of your purchase agreement and arrange for delivery. Your $99 will then be applied to the purchase of your smart fortwo. It’s that simple.

Over the next few months, we will continue to send you monthly updates about what’s happening at smart USA. This includes any new information about the smart fortwo, like vehicle features and accessories, the dealer network, and the launch of our new USA smart owners site, designed especially for current reservation holders. Finally, you will be invited to exclusive events during the “street smart” road show. Be sure to check for special invitations in your email inbox, as well as follow the road show map on www.smartusa.com.

For insiders who haven’t reserved a 2008 smart fortwo yet, click here to place your reservation today. Please share this news with friends and family simply by forwarding along this email.

“Open your mind” – and combine an exciting lifestyle with a consciousness for environmental protection. True to its philosophy, smart is supporting the worldwide Live Earth concerts and “Save Our Selves – SOS” campaign against global warming launched by Founder Kevin Wall and Partner former U.S. Vice President Al Gore.

smart is the world’s only automaker serving as an official partner of the Live Earth concerts, which will feature more than 100 headliners around the world on July 7, 2007. smart will also provide the official shuttle service for all artists and other celebrities participating in Live Earth.

The objective of the Live Earth concerts is to mobilize more than two billion people to play an active role in climate protection. The nine concerts will offer a total of 24 hours of live music at venues in Sydney, Tokyo, Shanghai, Johannesburg, Istanbul, Hamburg, London, Rio de Janeiro and New York. The New York event will be held at Giants Stadium. The concerts will be broadcast in over 120 countries on TV, the radio and the Internet. The events will feature performances by internationally renowned rock and pop stars including The Police, Madonna, Genesis, Bon Jovi, The Red Hot Chili Peppers and Sheryl Crow.

For more information on how smart will participate in Live Earth, click here.

To learn more about Live Earth, click here.

The “street smart” tour kicked off in Los Angeles on May 19th and already is a major success. In Southern California alone, we’ve hosted over 5,000 test drives! Stopping in locations like Urban Outfitters, Whole Foods, and Lucky Strike, thousands of Reservation Holders, “insiders” and enthusiasts have come out to test drive the smart fortwo. In addition, our street teams have taken the car all around town, popping up in places like Riverside, Redondo Beach, Santa Monica, Pasadena, Hollywood, Malibu and Long Beach.

The reaction to the car from both the public and the media has been overwhelmingly positive, and we are extremely grateful to everyone who stopped by to meet us. Take a look at some of these great clips from KCBS or KTTV News in Los Angeles, or this one from KNSD in San Diego.

While our Western Tour continues through San Diego and Las Vegas, our Central Tour will begin in Minneapolis. Stop by to see us in the Twin Cities at the Stone Arch Festival of the Arts on June 16-17. Not long after, our Eastern Tour will begin in Boston on June 30.

To find out when the “street smart” road show will come to your city, simply click here. We look forward to seeing you at one of our many events and test drives of the smart fortwo.